Broadcast media has an influence on the individual and group mind.  Take for example the group so-called underclass.  How did this group acquire this social identity?  Without the benefit of a competing self-generated sense of identity, a subordinate group will often tacitly accept the label carelessly given it by the dominant social group.  Often to the extent they acquiesce to the stereotypes imposed upon them - making the stereotype a self-fulfilling prophecy.  In the case of the newly named “underclass” a catch all phrase was decided and perpetuated via every form of mass media known to man and so it became common knowledge.

“Children learn to be aggressive, to use and abuse drugs and employ violence to solve problems, the same way they learn racial and sexual values and norms.  This learning process occurs though a number of communications vehicles, parents, schools, friends, role models, entertainment media and personal first hand experience.”
                                                         Paul Bracey, Medical Foundation, 1990

Within the socialization among youths, there is conflict between those trying
to assimilate (the assimilationists) and those going against the grain of
assimilation (the individualists).  Each group is searching for an identity that
will give them a sense of worth in this world.  Youths are constantly being
monitored by news media, which publicly debates their growth and development,
mistakes and tragedies in caricature fashion.  Media even  puts youth at odds
with each other and then broadcasts the results.  Who should police this conflict
in order to come to more agreeable terms?  We have gotten to the point where
emergency communications are called for.  These communications need to be
among and between youths who in losing their ability to communicate, have lost
their identity with humanity.