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1
 When writing for any concept, start with a brainstorming session where you can think of all ideas that you want to convey.  Use charts, lists, ideas, dreams, intuition, everything and anything that applies to the concept and get it all on paper.  As things come to mind, write them down for later reference.

Then sort it out in broad categories - put together the matching components.  This can happen either by rewriting or sorting ideas into separate piles, who, what, where, when why and how.

2
Think seriously on who are you talking about.  Are they male/female?  What age group?  What ethnicity, community, lifestyle?  What are they doing that's making you write them?  What is important to the individual you are writing to.  If they are doing something then personalize

  it by time of day, stage of life, age from start to completion/end.  If there is a relationship/relational elements then personally refer to what is happening by community, ethnicity, population, region, nationally, internationally, etc. 

A) PARAGRAPH TIP

Once the broad categories are sorted, then begin to organize the paragraphs in chronological order or sequence of events, which should go first, second, third, etc. in each of the broad categories. 
A) Keep the conversation personable

B) Don't use unfamiliar\unnecessary words

B) SENTENCE TIP

Once the paragraphs are in order, then put the sentences in order within each paragraph according to sequence of events - what comes first, second, etc.  Edit at this point to edit by word - making sure that each word in each sentence is necessary to state  exactly what you mean.

3
Connect why are they doing it to why you have concern\interest.  Show why is this important now.  If it is about your qualifications, then tell how you are qualified, why you are interested and what you can bring to them that help them out. 

Think about the cultural differences to be gracious when making connections.  Make the time to look them up and evaluate what is respectful and disrespectful.  Call and ask, a receptionist, secretary in business; a counselor, student or professor if academic; a friend or relative if personal .

4
 Finally, edit by punctuation - don't overly punctuate, just enough for people to understand each train of thought.  If you are unsure about using a particular punctuation mark, leave it out.  And lastly, read it out loud, make your corrections and then spell\grammar check.

  
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