With the world’s industries now dominated by new technologies, who controls communications media, who has access to technology and who gets jobs in the field building communications technology becomes the new equal rights issue to be discussed by the general public. We can no longer ignore communication’s technologies’ direct impact on our lives. We have seen millions of people laid off around the world because of technology influenced corporate mergers - whose who’ve had jobs partially or completely replaced by computers need to get better skilled than computers. In our post 911 global news communications environment - there were 1 billion people looking for the world's truths online. And after the unbelievable, successful grass roots communications campaign of US President Elect Barak Obama; even those well financed and professionally connected realized they knew far less than they should about the internet and its part in our constantly evolving, rapidly developing, mass-communications society. The task before us, now that we have insight, is to take responsibility to learn these world-class communications to come together as citizens and solve our shared global problems.